Now You See Me: Now You Don’t get a trailer

Justice Smith as Charlie, Ariana Greenblatt as June, Dominic Sessa as Bosco, Jesse Eisenberg as Daniel Atlas, Isla Fisher as Henley Reeves, and Dave Franco as Jack Wilder in Now You See Me: Now You Don’t. Photo Credit: Katalin Vermes

Lionsgate surprised New Yorkers and fans across America this morning by giving away $250,000 in digital payments as part of a jaw-dropping Times Square stunt celebrating the trailer debut of Now You See Me: Now You Don’t.

Residents and tourists alike were met with a massive digital billboard flashing the words “NOW YOU SEE ME,” a live countdown clock, and a mysterious phone number, inviting them to text or call for a surprise.

As the countdown hit zero, the billboard flipped to reveal: “NOW YOU DON’T” and fans received a surprise text with the brand-new trailer – and instant cash prizes, courtesy of The Horsemen.

The Four Horsemen return along with a new generation of illusionists performing mind-melding twists, turns, surprises, and magic unlike anything ever captured on film.

Directed by Ruben Fleischer (Venom, Uncharted, Zombieland), NOW YOU SEE ME: NOW YOU DON’T stars Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher, Justice Smith, Dominic Sessa, Ariana Greenblatt, with Rosamund Pike, and Morgan Freeman.

The film hits cinemas on 14th November 2025.