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How to create a video production company

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If you are interested in creating any kind of video content, whether it may be movies, short films, marketing, or music videos, and you don’t want the company executives to curb your enthusiasm and creativity, creating your own video production company is the way to go.

But it is easier said than done, right? Well, it depends on the way you do it. If you are just a beginner and wondering how to start your own video production company, these are the 7 steps you have to go through to create and run a successful TV production company.

Do market research and decide on your niche.

Photo by Kyle Loftus from Pexels

Try to combine your personal interests with the market’s needs. You wouldn’t want to enter an overcrowded niche. Only after creating a name for yourself can you branch out to things you want to do. In the beginning, you should try to create videos the market needs.

Think of a name and then register the company

The name should have some meaning, wake up some emotions, but it should also be memorable and “shareable.” Do not forget to check if it’s already taken. After that, you should decide on the company’s legal form. Will it be a sole proprietorship, an LLC, or something else? Every form has its advantages and disadvantages.

Create a business plan and find ways to fund the company

You need money to work, and a good income-expense balance is what makes or breaks a company, especially a new one. Also, create a mission statement to keep you focused on your main task and give you a goal to aspire to. Also, think about funding. Are you going to use a bank loan or try to find an angel investor?

Find a lawyer and an accountant

Photo by Sora Shimazaki from Pexels

They are crucial for any business, especially a complex one. You should hire a lawyer specialized in video production companies because there are many specific circumstances in the industry – often changing crews and locations, insurance, permissions for filming in public or protected places, etc.

An accountant you hire should also be from the industry. There are many specific expenses that come with filming- locations, part-time workers, etc., and you need an accountant capable of keeping pace with a dynamic company.

Create a team

Although there are considerable employee fluctuations in video production companies, due to the project-focused work, there are some permanently employed people. They are the ones that keep the company running even when it seems that there is not much to do in breaks between contracts. They are 

  • Head of development – decides what scripts to produce and manages the creative team 
  • Head of the production – in charge of planning and the production process
  • Head of the post-production – oversees the editing procedure 
  • Head of distribution – in charge of marketing your content

Create proof-of-concept projects

Photo by cottonbro from Pexels

Convincing someone to trust you with their video budget will be a lot easier if you have some visual material to show them. You can also create a portfolio to show to your potential customers. It is essential for newcomers because you have to convince your potential clients you can actually make a video.

Create a website and build a social media presence

In this day and age, if you are not on social networks, it’s like you don’t even exist. First, create a proper website that will present your company, team, abilities, and your portfolio (if you don’t have one – make it). Then create accounts on social networks. 

A video production company creates products for the public, and the public is spending more and more time on social networks. If you are not skilled at running the accounts, hire a marketing company because they need to be run by professionals. Maybe you could make a barter deal, you give them video materials for their needs, and they could run your accounts in return.

Conclusion

The most important thing – don’t forget that it’s a business, no matter how artistic or creative your motives are. It’s not easy to start and run a business, but it can be very rewarding. Once you complete your first successful video, it all becomes a lot easier.

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