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The Growing Popularity of Film Merchandise

Over the years there have been many popular blockbusters and classics that have been released on the big screen. When a big upcoming film is set to be released in cinemas, film companies seem to throw everything into promoting it to a wide audience. Before a film is released we see trailers, billboard advertising, and even teaser TV adverts. However, one other popular method that will help promote films is through selling film merchandise. There are many t-shirts, posters, bags, and more that we can now buy that are related to our favourite films and TV shows.

When films become popular classics, there becomes a higher demand for film merchandise. Marvel Studios, Star Wars, and Disney are just some franchises that become even more popular with merchandise. Some vintage and rare merchandise items like figurines and signed prints even sell for huge amounts in auctions and online. Clothing has fast become a popular film merchandise item with people of all ages and many popular films and TV shows have been promoted this way such as Game of Thrones, Stranger Things, Frozen, and Harry Potter.

Film and TV merchandise is not just about clothing and collectables, as it can also involve many other industries as well. Video game companies and even fast-food companies have often become involved in promoting new films. For example, McDonald’s often promote new films with the free toys that they use in Happy Meals. Other merchandise made available can also be collectable limited edition dvd releases or limited edition games consoles. Last year, with the release of the new Spider-Man game, PlayStation released a bold red Spider-Man Limited Edition PS4 Pro Bundle. Marvel merchandise has certainly become popular with many people, especially with the number of films that Marvel Studios has released over the past ten years. Even a growing number of online casino games are inspired by Marvel comic book characters such as Captain America, Iron Man, and even Thor.  Then there are the slightly weirder type of merchandise used to promote various films. The recent caged bear toy from Ari Aster’s Midsommar is one of the more recent ones.

Whether it’s t-shirts and pin badges or video games and collectables, film merchandise has become very popular over the years. Even though the first Star Wars film was released in 1977, Star Wars still remains one of the most popular films for merchandise. With so much inspiration to work with, stores can continue to meet customer demands for film merchandise. Companies can easily make t-shirts, hoodies, stationery and more that feature popular logos, designs, quotes, and scenes from famous movies. As film merchandise has become so popular with customers, it makes sense for films to be promoted to fans this way.

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