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ODEON launches their Limitless Card

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ODEON – Europe’s biggest cinema chain – has launched a new membership card, ODEON Limitless, to offer guests the opportunity to see all the films they want, as often as they like in ODEON cinemas across the UK and Ireland.

With over 700 films hitting cinema screens each year including the latest blockbusters, old favourites and everything in-between, ODEON Limitless is a game changer for those who visit the cinema on a regular basis.

The new ODEON Limitless card will offer cinema-goers the chance to watch an unrestricted number of films at any1 ODEON Cinema for a monthly fixed fee of £17.99*.

With more guest benefits being rolled out throughout the year and ODEON Limitless ‘treats’ also offered to guests who sign up, the card promises to be a hit with film fans.

The move follows the success of a trial in 4 UK ODEON cinemas last year, and the launch of a similar subscription offer in the chain’s sister company UCI Kinowelt in Germany.

The launch has been backed by one of ODEON’s largest marketing campaigns in the UK and Ireland.  Using innovative CRM, digital & social targeting techniques to communicate with existing guests and also attract new customers, ODEON expects to see strong interest from the UK’s most regular cinema-goers.  All cinemas offer the capability to join Limitless so the launch campaign also included a nationwide roadshow to train over 5,000 ODEON colleagues in cinemas around the country.

Andy Edge, Commercial Director at ODEON UK & Ireland commented, “We are beyond excited to present our new Limitless card, which offers a fantastic new way for our guests to enjoy limitless films at ODEON.”

“Designed for ODEON guests who visit our cinemas very regularly, Limitless offers outstanding value and the opportunity to enjoy films at ODEON cinemas across the UK. We look forward to welcoming our guests back time and time again with the new card,” he added.

Tickets can be booked in cinemas or on the ODEON website: www.ODEON.co.uk.  More information about the Limitless card can be found here: http://www.odeon.co.uk/faqs/limitless/14/

*The £17.99 price excludes central London cinemas, which have a £19.99 monthly fee.

1 All ODEON cinemas in the UK are included, except ODEON Leicester Square and The Lounge at Whiteleys.

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