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How Streaming Has Changed the Film Industry

The dynamics of how viewers interact with movies have changed over time, especially with the rise of streaming platforms like Netflix. This transition has affected theaters’ attendance, availability, and film distribution. A Motion Picture Association report showed a decline of 4% in theater attendance in 2021 because of the convenience of streaming services.

Streaming services have also changed how monetization functions in the industry. In the past, studios would earn the most through cinema tickets and DVD sales. This trend has changed as studios can now also use streaming platforms to generate revenue from views, licensing and ads. In this article, we will explore how steaming services have transformed the film industry.

Impact on Content Consumption

Streaming offers more accessibility as viewers do not need to go to a physical location to enjoy the entertainment. Customers can now access myriads of content anywhere and anytime. For instance, even slot games like Crazy Time can be played without visiting a physical casino. This availability breaks changes the disadvantage of geographical restraints and accessibility of media.

Live streaming also offers cheaper subscriptions than theatre tickets. For instance, having a Netflix basic monthly subscription retailing at an average of $6.99 will attract more viewers than a theater ticket of $11.75. With these subscriptions, viewers have access to more content than it was with the traditional setup.

Impact on Content Creation

Streaming has made film releases easier for studios. Because of the massive followership of the services, content can reach the worldwide market within weeks instead of months. For instance, Netflix has added 9m subscribers, meaning more people will access new content quickly. Content also stays on streaming media longer than in theatres, increasing the potential to generate more revenue.

New strategies for the promotion and marketing of content have also emerged. Filmmakers can engage with their fans during the production process through behind-the-scenes live streams, Q&A sessions, or exclusive interviews and build anticipation for upcoming releases. Avenues for real-time feedback and dialogue during screenings or previews improve collaboration between filmmakers and viewers.

Possible Future Impact

This trend has surfaced in a new business model where production companies license their content with streaming platforms and share the revenues. However, as the market evolves, these platforms are beginning to produce their movies. For instance, Netflix recently made over 6000 original titles and is likely to create 100% original content by 2027 compared to licensed content.

Streaming will continue to bring more diversification in this industry. The industry may see the rise of new and independent filmmakers that have been underrepresented in the past. That is because the old Hollywood studio system does not limit streaming. As this trend continues, traditional distribution channels will evolve and find new coexisting strategies.


The introduction of streaming technology has changed the film industry. Viewers can access dynamic content that does not require visiting physical locations. You can access many content libraries from anywhere by subscribing to a platform. This technology has also democratized content creation and provides new ways for viewers to interact with filmmakers. In the future, the business model will change as more streaming platforms transition to creating their content.


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