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Many people had the time of their lives at Secret Cinema Presents Dirty Dancing

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Secret Cinema completed its six-date Dirty Dancing show at the weekend and in doing so brought Dirty Dancing back into the UK Box Office Top 10 for two consecutive weeks for the first time since 1987.

Charting at number 6 both weeks, its cumulative box office of £1.9m beat the combined takings of the original 1987 release (£1.62m) and the 2007 20th-anniversary release (£224k).

This is the not the first time that a Secret Cinema Presents event has boosted a film’s position in the national charts after last summer’s epic Secret Cinema presents Star Wars: Empire Strike Back, Secret Cinema presents Back to the Future (Queen Elizabeth Olympic Park, 2014), Secret Cinema presents The Grand Budapest Hotel (Farmiloe Building, 2014) which contributed 7% to the film’s box office gross takings, and this year’s Secret Cinema presents 28 Days Later, which added 21% to the original box office gross takings (£6.3M, 2002).

Adding to the London-based company’s success story, most recently 30,000 guests attended Secret Cinema presents Dirty Dancing event at Leyton Jubilee Park where a detailed recreation of Kellerman’s resort in the Catskills, NY brought the film to life for 6 nights. Live bands, the Staff Quarters DJ and mass dances kept the mainly female guests moving and shaking all night long to the freshest sounds of the 60s.

The traditional Kellerman’s Mountain House offered distinguished guests the opportunity to catch up over a cocktail or to learn the chachacha, totalling a full 12 dance classes offered throughout the evening. The famous resort talent show attracted homegrown talent from within the crowds, who were offered the opportunity to sing, dance or perform live in front of the audience on the night.

The iconic Kellerman’s resort opened to excited crowds on the 15th July and has since hosted holidaymakers from all over the world. All were given their own fictional character and name on the Kellerman’s page (Kellermans.co, reference: catskills) which also functioned as resort brochure for all those who had not yet booked their cabin for the summer.

Secret Cinema presents Dirty Dancing from Secret Cinema Presents on Vimeo.

Secret Cinema Presents Dirty Dancing was run in support of the charity Womens’ Aid as part of the #LoveDontFeelBad campaign promoting healthy relationships.

Secret Cinema will return soon.

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Dirty Dancing ®, TM & © 2016 Lions Gate Entertainment Inc. All Rights Reserved.

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