The Coen Brothers go Easy Rider in their new Super Bowl ad. Watch it here

Riding on the open road with Steppenwolf’s “Born to be Wild” playing in your head. How do you make this experience any better? Hint: The legendary Peter Fonda might have an idea. Watch Peter Fonda come back for one more epic ride – this time with The Coen Brothers.

Directed by Joel and Ethan Coen.