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Check out the new poster for The Neon Demon

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The Neon Demon centers on an aspiring model who moves to Los Angeles where her youth and vitality are devoured by a group of beauty-obsessed women who will go to any lengths to get what she has.

Co-written by Mary Laws and Refn, The Neon Demon stars Elle Fanning, Keanu Reeves, Christina Hendricks, Jena Malone, Alessandro Nivola, Abbey Lee, Jena Malone, Bella Heathcote, and Karl Glusman.

Refn recently spoke about the idea behind the film, “I wanted to do a movie about a 16-year-old girl coming to Los Angeles. I believe there’s a 16-year-old girl in every man, so I was like, ‘Now I can make a version of my 16-year-old girl. I can be reborn as that character.’ I had this idea that I wanted to make a horror film about beauty. I wasn’t born beautiful. My wife is, and I have very beautiful girls, but I’m not, so I was like, ‘What would it be like, being born beautiful, and how do you make a horror film out of that?’ I’d recently done a few campaigns for brands, which I very much enjoyed, and I was very fascinated by this fashion backdrop. It was very visual, but it was also very dramatic, melodramatic. All those circumstances led me to this idea at the opening of the film, and once I had that I could see how I would end it all. Once that was in place, I knew I had a story and then it was practical, mechanical, putting it together — and that became ‘The Neon Demon.’”

The Neon Demon is being jointly handled by Gaumont and Wild Bunch, who previously joined forces on Refn’s last film Only God Forgives, which competed at Cannes Film Festival in 2013. Gaumont and Wild Bunch co-financed and will co-distribute The Neon Demon.

The Neon Demon arrives on 8th July 2016.

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